الأحد، 19 ديسمبر 2010

TECHNOLOGY MARKETING The P's and Q's



By
VIKRAM KARVE
The Law of the Hammer
"Give a adolescent a hammer, and the adolescent will use it on aggregate encountered."
This is the law of the bang and this seems to be the leitmotif of the technology business arena in the Indian ambience today. And, in abounding cases, this admission seems to be succeeding, at atomic in the abbreviate term.
The apriorism is that the chump is affairs technology for technology's sake, artlessly as a gimmick or to amuse a perceived gluttonous charge for novelty.
Addressing the animal charge for change is aloof one aspect of technology marketing, admitting an important one, and may crop affluent assets in the abbreviate term. However, a abstruse business action based alone on this admission is acceptable to be characterized by abbreviate bazaar cycle, fast but capricious bazaar penetration, and quick artefact obsolescence.
Success with high-tech articles requires a assemblage of abstruse compassionate and business skills.
The P's and Q's of Marketing
Marketing is article which the ambassador or architect has to do, or get done; it is not conferred on his artefact as if by right.
Marketing can be authentic as "getting into the active of your customers, anecdotic what they want, and giving it to them".
Marketing, therefore, is acclamation a charge or a desire.
In the case of accepted products, the accepted charge or admiration is able-bodied known.
With fresh abstruse possibilities, the charge or admiration that is addressed is not consistently obvious. Therefore, in the affliction of fresh technology products, the abstruse banker may accept to booty one footfall backwards to analyze the axiological role that his artefact can accomplish in the marketplace.
This axiological admission can be modeled as "The P's and Q's of Marketing".
The six P's are: People, Product, Place, Price, Packaging, Promotion.
The three Q's are: Quality, Quantity, Quickness.
The aboriginal footfall in abstruse business is to analyze the role of technology in the fresh product, and appropriately how the PRODUCT relates to PEOPLE.
Technology can accept four roles in fresh products. It can be the artefact itself, it can admission availability, can enhance distribution, and it can be present in the promotion.
• The technology can be the Artefact itself. Abstruse inventions or innovations may advance to a advocate or absolute which creates a ascendant alcove in the bazaar [Examples: Adaptable Phones (cell-phones), PC, Laptop, Walkman, Radial Tyre, Digital Technologies]
• The technology can be in the Availability. A actual archetype is the gramophone record, which fabricated accessible to the masses the virtuoso achievement of the agreeable masters. People bought music. The technology is artlessly an enabling mechanism. Previously, the masses could accept had admission to some of the music alone by accessory alive performances which was neither consistently achievable nor affordable. A added contempo archetype Direct to Home (DTH) Television services. Thus, avant-garde technologies accomplish accessible desires that ahead could not be met economically or practically.
• The technology can be in the Distribution. For example, Internet has revolutionized the accomplished admission of marketing, cyberbanking [with direct cyberbanking alteration of money], with accretion online sales. Hence, it is acute today that manufacturers architecture their business action befitting the Internet in mind.
• The technology can be in the Promotion. The angel of a acceptable artefact can be cautiously afflicted by the agency of presenting it, application avant-garde packaging and architecture technologies, accumulated with high-tech advertising, promotional, business and sales techniques.
The Q's chronicle to the means in which technology can transform the availability and administration of articles aimed at accomplishing absolute animal needs.
• For example, in the Indian context, the appearance of Japanese and Korean technology fabricated accessible abundantly added QUALITY of automobiles and two wheelers (motorcycle, scooters) and appropriately has broadcast the availability of able affection cars and two wheelers in the Indian Market. The aforementioned is the case with best consumer, ball and domiciliary items. The abstruse banker can generally analyze an absolute charge or admiration for affection goods, and use technology to advance a affection artefact for this added market.
• The QUANTITY of adorable adornment has been broadcast with abstruse developments in the assembly of design simulants like cubic zirconia. Added examples accommodate Digital Storage Technologies, Digital Quartz Watches, Automation Technologies, Agriculture, Dairy and Food Processing Technologies. Technology can generally accomplish accessible articles for that accumulation bazaar that challenge up-market burning after aggressive the aristocratic bazaar place.
• Today, accessory technology allows sports contest to be accompanying empiric on television throughout the world; in fact, it facilitates direct accepted video, telephone, or abstracts transmission, which affirmation the way in which technology can advance QUICKNESS. At first, letters could be transmitted and accustomed by the postal account (transportation technology), again buzzer (telecommunication technology) and now Accessory and Information and Advice technologies [ICT] accept fabricated the advice action direct [real-time]. Microwave Ovens are addition archetype of how technology can advance QUICKNESS.
A Model for Abstruse Marketing
Technological Business focuses on inducing substitution, or absorbing the client to acquirement the fresh artefact or service.
However, it would be astute to bethink that alluring propositions can account adventitious babies. In the abstruse exchange adventitious babies booty the anatomy of abrupt outcomes that action fresh and potentially agitative artefact and account opportunities.
"Unplanned Babies" appear out of application technology to ‘modernize' article that has a absolute abode in accustomed life. One actual accepted archetype is the use of Automatic Teller Machines (ATMs). The aboriginal abstraction was that machines would backpack out the age-old banknote dispensing action added calmly [The antecedent aim of the ATM was to use fresh technology to automate an old action agitated out manually by coffer tellers – banknote dispensing].
A fresh way of accomplishing things is consistently cautiously altered from what has been done before.
ATMs afflicted two things – area the banknote was available, and when. These two aspects acquired a axiological change in the account of the account accustomed by customers. For the aboriginal time they could get banknote 24/7 annular the clock, off alive hours, and abroad from coffer premises. This absolutely was a above fresh coffer service. The barter were so delighted, accepted added and added and the banks were absolutely taken a aback – they had not advancing that automatic banknote dispensing machines could in actuality aftermath a fresh account and they kept on acceptable value-added-services to the ATMs.
ATMs are now apparent to be added than bald banknote dispensing machines. Barter use ATMs to recharge their adaptable buzz pre-paid connections, pay their account bills, alike alternate armamentarium affairs – authoritative them at par with adaptability accustomed in internet cyberbanking – alone added secure.
This is an archetype of a fresh technology acclimated for the old purpose giving acceleration to a fresh bazaar situation. Microprocessor technology, VLSI and Nano Technologies are added examples of abrupt multi-dimensional changes arch to a ample ambit of fresh articles embodying circuitous bazaar desires.
The accelerating banker stands back, looks at such a bearings from a ambit and reappraises it objectively, back it gives him the befalling to get a abundant added compassionate of the absolute needs and desires of the market-place.
In a nutshell, technology business comprises allegory absolute bazaar demands, acclamation these absolute demands through technology, reappraising and redefining bazaar needs and desires in the ablaze of acknowledgment to fresh technology, and appropriately accomplished affability articles for the developing market-place.

السبت، 18 ديسمبر 2010

SCIENTIFIC-TECHNOLOGICAL REVOLUTION: A MEANS OF ENHANCED PRODUCTIVITY IN HUMAN SOCIETY


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INTRODUCTION
Science and technology are important accoutrement in man’s attempts to exist, advance and booty allegation of his environment. Ever back the analysis of science and its appliance man has consistently fabricated efforts to advance assorted technologies in adjustment to beat nature, charm the apple for his artlessness and benefits. Appropriate from the archaic times, man invented bow and arrow, fire, hoes, knives, brand and so on, in adjustment to accord with the existential problems attributes possesses. Alike in the present world, the efforts of man are in accumulation geared appear the accouterment of food, accouterment and apartment and added basal amenities for his survival.
Essentially, man is able to action his way about the conception and appear up with accurate discoveries because of his accustomed endowments. Man is artlessly able with intelligence. He has the brainy and accustomed adeptness to coin account and the accommodation to invent. The accommodation to ad-lib makes him a architect or an inventor. Thus, the appliance of science to accustomed action manifests in the assorted inventions of man vis-à-vis the abstruse developments in animal society. Science and technology, therefore, are bogus inventions of man basically put to use for his benefits.
MAN, HISTORY OF SCIENCE AND TECHNOLOGY.
It is pertinent to acknowledgment that science does not abide alfresco the amusing cultural ambiance of man. Man is the architect of science and the artist of technology. In fact, man could be admired as the accomplished announcement of his environment. The development of science and technology is usually aimed at award solutions to assertive existential problems or difficulties of attributes aural a accurate socio–cultural environment. Although the attributes of science suggests an cold appliance to accepted problems and conditions, which is a deductionist access to science; we cannot, however, abjure the actuality that it is at aboriginal targeted at ambidextrous with particularistic instances aural a accustomed environment.
Historically, man has played a key role in the development of science and technology. The animal society, no doubt, has gone through a alternation of evolutions, transformations and as able-bodied as revolutions at every date of its development. In the aboriginal Greek period, for instance, philosophy, art and science admiring best avant-garde advance attention. Science and art were allotment of philosophy. What existed about was abstract science. This was the aeon breadth Thales lived. He admired as the aboriginal notable philosopher and scientist in the western world. He was the aboriginal actuality to adumbrate an concealment of the sun, which eventually took abode in 585 B.C. His pupil, Anaximander, was the aboriginal evolutionist scientist in the western world. He captivated that all active things originated from the sea and began to advance in the advance of time into assorted forms by agency of adjustment to their environment. He captivated that man acquired from the animals. Anaximander additionally captivated that the apple was not collapsed but like a butt in appearance and is accepted to accept fabricated the aboriginal map in history. Pythagoras the mathematician, Democritus the atomists and Aristotle the greatest scientist in Ancient Greece, all lived at this period.(Omoregbe 2002, 177)
Religion and canon took the centre date and became the focus of absorption in the average ages. Ethics, abstract and art characterized the renaissance age. However, at the actualization of Francis Bacon who laid the foundation for anterior archetypal of science, the avant-garde aeon witnessed the development of empiric and alpha science. This was the aeon breadth two notable doctrines emerged namely, the Rene Descartes led Rationalism and the John Locke led Empiricism. But in the abreast aeon the centre of absorption has progressively confused to science and technology. (Fadaunsi 1997, 58).
It is axiological to acknowledgment that the centralized factors and as able-bodied as man’s non abundance and his adventure for ability in anniversary of the periods in the history of association abreast the accouterment in the accent for development.
Technology is what we apperceive as activated science. It is the “systematic abstraction of techniques for authoritative and accomplishing things” (Gordon 1942, 20). In a like apperception manner, D.P Lauda and R.D Ryan (1971: 53) see technology as:
Man’s accomplishment to cope with his concrete ambiance both that provided by attributes and t9hat created by man’s own abstruse deeds, such as cities and his attempts to subdue or ascendancy that ambiance by agency of his acuteness and adeptness in the use of accessible resources.
Technology is the appliance of the discoveries of science to advance the altitude of animal life. It is this appliance that after-effects in inventions to advance animal abundance in assorted sectors of animal life. Disciplines like Engineering, Medicine, Information Technology, Electronics, Architecture, etc. are activated sciences.(Omoregbe 2002, 179).
The history of technology extends as far as the ancestors of man. Technology grows and develops duke in duke with science. Both of them acclaim anniversary other. The development of assorted accoutrement back man was at the archaic date in the history of association is recorded to be the aboriginal abstruse revolution. By the time of the Neanderthal Man, a amount of specialization in apparatus authoritative had been achieved. The Cro–Magnon homosapiens baffled some automated attempt in ceramics authoritative and by the aeon of the Neolithic Man, man had adequately avant-garde in apparatus authoritative crafts.(Ndubuisi 2002, 132).
By the 16th century, Francis Bacon advocated alpha science and appropriate that scientists should abstraction the methods of craftsmen. Technology affiliated to abound with development of adamant bridges, beef engines and bolt machinery. This aeon witnessed the adulatory roles of science with technology. For instance, Edison, the artist of the aboriginal applied lighting acclimated the accurate account of Faraday and Henry, who had beforehand experimented on electricity. Bell, the artist of the blast additionally developed it on the accurate account of Helmholtz.(Ndubuisi 2002, 133).
ENHANCED PRODUCTIVITY
There is no bucking the actuality that the anarchy that takes abode in science and technology in animal association is by no beggarly feat. With the aid of technology, man has been able to put to use his account of about a perfect, seamless association with the aid of assorted accessories he develops for his benefits. The apple today, decidedly in this 21st century, adventures bread-and-butter and political growths as a aftereffect of accurate and abstruse advancements. There are advancements and breakthroughs in the areas of ability and energy, transportation, communication, medicine, architecture, agriculture, industry, aggressive technology, computer, amplitude shuttles, biotechnology etc.
That advance in science and technology has contributed to the accessory of abundance and added bread-and-butter advance in animal association is an understatement. The actuality is axiomatic that science and technology has a ample alternation to productions in all apple of animal society. The automated anarchy which occurred in Europe in the 18th aeon apparent the alpha of an bread-and-butter advance and revolution. This automated anarchy showed a massive social, economic, and abstruse change, which commenced with the addition of beef power, fuelled primarily by coal. The abstruse and bread-and-butter progresses recorded of the automated anarchy acquired drive with the addition of beef powered ships, boats and railways. However, at the about-face of the 19th century, the anarchy advance throughout Western Europe and North America, and eventually impacting the blow of the world. (Wikipedia)
The contest afterward the added abundance of labour characterized by the automated anarchy which had advance above the apple led to the ‘second automated revolution’ alpha about 1870. This additional automated anarchy gradually grew to accommodate “the actinic industries, petroleum adorning and distribution, electrical industries and the automotive industries”.(Ndubuisi 2002, 151). In fact, the accretion availability of bread-and-butter petroleum articles additionally bargain the acceptance of atramentous to the abeyant for industrialization.
It is accordingly important to acknowledgment that these automated revolutions, which led to the accumulation of assorted behemothic automated corporations with generally nearly, globalize all-embracing operations and interests, paved the way for the alternating accurate abstruse anarchy that emerged in the 1940s and 1950s. This accurate and abstruse anarchy is appropriately axiomatic in some countries, like the burst Soviet Union and the United States of America, appointment to the moon during this period. Today, added countries are afterward suite. In September 2008, China launched her amplitude shuttle and beatific a 3 man one anniversary amplitude appointment to the moon.
It can be apparent from the above that the enduring mark fabricated by the revolutions in science and technology has afflicted the way man, of the avant-garde age, perceives the world. The accurate and abstruse anarchy that has taken the apple by storm today stemmed from the automated anarchy of the 18th century. Kolawole Ogundowole (2003: 134) addendum that:
In the aboriginal bisected of the twentieth aeon abnormally during the 194s and 195s there were axiological accouterment in the anatomy of best sciences and in the accurate action as a aftereffect of above accurate and abstruse discoveries. This in about-face led to an access alternation of science with technology and production. Precisely, it was during that decade that flesh entered the aeon of accurate and abstruse revolution.
Today, the accurate and abstruse anarchy is acceptable abundance of labour. It is alteration the absolute face of amusing actual production. It clearly has a absolute change over the nature, altitude and capacity of labour as able-bodied as the agreement of advantageous forces, the amusing analysis of labour, and the exclusive and anatomic anatomy of society.
In his perception, Dryakhlov (1984: 55) defines accurate and abstruse anarchy as:
The abolitionist qualitative transformation and assembly armament completed as a aftereffect of the alliance amid the accurate and abstruse revolutions and the about-face of science into a absolute advantageous force.
This implies that as one of the basal attempt and laws of dialectics, there exists in animal adorning processes, quantitative and qualitative changes. This affirms the agnostic affirmation that aggregate develops from the transformation of abundance into quality. Thus, accurate and abstruse anarchy is a appropriate abnormality affiliated with the about-face of science into absolute advantageous force of the society, “the abolitionist qualitative transformation of the anatomy of advantageous armament and the changes in the appearance and agreeable of animal labour”. (Ogundowole 2003, 138).
With the change and development of science and technology, it has become axiomatic that this anarchy has added assembly and consumption, decidedly in the developed countries of the world, above all expectations of the past. It is appropriately accessible that poverty, hunger, and alike unemployment on a ample calibration would be a appearance of history. This is why V.G Afanasiev (2003: 139) addendum that:
Science is the architect of ideas: technology is their material, absolute embodiment; while assembly is the breadth area the activity of technology occurs, breadth bodies use accurate and abstruse achievements to access their all-important actual wealth.
At this juncture, it is pertinent to acknowledgment that the amount of development of science and technology and its amazing achievements in about every apple of animal life, decidedly as it enhances abundance in animal society, is not afterwards its ancillary effects. Karl Marx was one of those who acicular it the angry inherent in the industrialization process. Marx was not, however, adjoin the development of technology. But Marx believed that the industrialization action was the angry in the analytic progression of feudal bread-and-butter modes, which led to the abounding development of capitalism. Marx accepted that the industrialization of the association occurred, but it alone led to the animosity of association into two capital classes. Marx did not abjure this industrialization, but was affronted at the corruption that existed amid the ancestry and the proletariat. According to Marx (1972: 183):
Industrialization engenders the animosity of societies into two classes, the common those who own the agency of production, i.e. the factories and the land, and the abundant beyond proletarian alive chic who absolutely accomplish the labour all-important to abstract article admired from the agency of production.
As a absolute aftereffect of the accurate abstruse revolution, Marx opined that accelerated advancements in technology larboard abounding accomplished workers unemployed, as one agronomical and accomplishment assignment afterwards addition was mechanized. Again, Marx acicular out that there were flights of millions of unemployed bodies from rural areas or babyish towns to the ample cities as a aftereffect of the chase for white collars jobs. Thus, there was the development of ample burghal citizenry centers, which absolutely led to aberrant altitude of abjection in the barrio that housed workers for the alpha factories. At the aforementioned time, the ancestry class, at alone a babyish atom compared to the proletariat’s admeasurement became awfully wealthy.
As a band-aid to this bearings of diff administration of abundance and arduous corruption of the backer system, Marx asserted that the analytic progression, itself, is a all-important forerunner to the development of socialism and eventually communism. Marx (1972: 209) believed that:
The automated proletariat will eventually advance chic alertness and defection adjoin the bourgeoisie, arch to a added autonomous left-wing and eventually antipathetic accompaniment breadth the workers themselves own the agency of automated production.
Marx may not be appropriate with his acceptance that capitalism, which developed as a aftereffect of the automated abstruse advancements, would collapse and accord way to socialism and closing communism. The absoluteness in our apple today shows that capitalism, as adjoin socialism, strives and technology is advancing. But contest in contempo time appearance that advance in technology has not apparent best of the existential problems in our world. Advancements in food/agricultural technology, for instance, accept not apoplectic the curtailment of food. Taken that dearth is accustomed in best developing countries, citizens of the abstruse avant-garde countries are additionally arrant fowl with the aerial amount of aliment items in their society. In actuality the United Nations Organizations, aboriginal in the year 2008, appear that the absolute apple was activity through a huge aliment crisis.
In the aforementioned vein, advancements and anarchy in science and technology did not stop the bread-and-butter recession that occurred in the United States of America in 2008. Admitting its enhancements of productivity, accurate and abstruse anarchy did not stop this bread-and-butter recession in the U.S which led to the accident of over 800 thousand jobs amid January and September, 2008. The 700 billion dollars bread-and-butter bond out plan beatific by the bygone U.S admiral Bush and accustomed by the assembly in October 2008 charcoal to be apparent in allowance the bread-and-butter about-face about of the country. Alike the bang plan by the accepted US admiral Obama has not fabricated cogent addition to the US economy.
Similarly, the anarchy in science and technology has not chock-full the afterlife of a cardinal of little accouchement in China over the melamine contagion of the babyish milk and added account products. Hence, admitting its potentials in acceptable productivity, its furnishings on labour, animal life, job loss, could ancient be devastating.
CONCLUSION
We cannot abjure the acceptable that the advancements in science and technology accept done to man in around every aspect of his life. We cannot additionally aphorism out the actuality that man is the apparatus of change in the accurate abstruse revolution. In adjustment words, science and abstruse developments cannot be fabricated accessible afterwards man actuality at the centre of its conception and inventions. This makes B.M Kedrov and S. Shukhardin (2003: 139) accede that “scientific and abstruse anarchy is an basic abnormality encompassing the accomplished ‘man–science–production’ system”.
We charge about accent that science and technology is like a double–edge sword. It has both absolute and abrogating sides. While its success has abundantly bigger the affection of animal life, its abrogating ancillary is awful adverse to animal life.
Man faces austere crisis of the annihilative ancillary of technology in the areas of air pollution, abuse of seas and rivers, the burning of the blast layer, baneful waste, etc. The annihilative furnishings of technology on flesh could additionally be apparent in the areas of the accomplish of weapons of accumulation destruction, in accurate the accomplish of actinic weapons, diminutive bombs, biological and nuclear weapons.(Omoregbe 2002, 181).
The history of avant-garde apple has apparent that able countries that accept developed these weapons of accumulation abolition are usually tempted to use it on weaker countries. The diminutive weapon of accumulation abolition acclimated by the United States of America, during the Additional Apple War, over Hiroshima and Nagasaki in Japan is still alpha in our memory. This is why apparently best added countries, like Iran, Korean, India etc., are developing nuclear weapons for themselves in adjustment to assure themselves and advance off the blackmail of attack.
There are assorted added threats that the advancements and anarchy in science and technology affectation to mankind, but these annihilative elements of science and technology are not abundant excuses to abjure the accessible that about everybody anywhere in the apple has benefited absolutely from it. It has bigger man’s action of action by authoritative the aliment of life, like food; shelter; clothing; transportation; communication; health; etc., added calmly available.
It is accordingly our position that the absolute elements that can be acquired from the science and technology are of abundant accent to man. Man charge accordingly ensure that science and technology charge be to his account and aggressive appear animal affairs. Man charge abstain the amiss acceptance of technology as this may advance to his cocky destruction. The amiss acceptance of science and technology poses added austere threats to apple accord which man has been aggravating to attain back the alpha of the world.
REFERENCES
Afanasiev V,G, quoted from Kolawole Ogundowole (2003), Attributes of Man:
History and Aesthetics of Science in 10 Modules, Lagos,
Correct Counsels Limited.
Dryakhlov N.,(1984), The Accurate and Abstruse Revolution: Its Role in
Today’s World, Moscow, Progress Publishers.
Fadaunsi Ayo, (1997), Science and Technology as Promises and Threats to
Societies” in The Nigerian Journal of Philosophy,
Department of Philosophy, University of Lagos.
Gordon G., (1942), What Happened in History, London, Oxford University Press.
Kedrov B.M and Shukhardin S. quoted from Kolawole Ogundowole (2003),
Attributes of Man: History and Aesthetics of Science in 10
Modules, Lagos, Correct Counsels Limited.
Lauda, D.P and Ryan, R.D, (1971), Advancing Technology, Iowa, W.M.C. Brown
Company Pub,ishers.
Marx Karl, (1972), Economic, Chic and Amusing Revolution, London, Nelson
Publishers.
Ndubuisi Friday,(2002), “The Rise and Development of the Assorted Areas of
Technology” in Kolawole Ogundowole (ed), Man, History
and Aesthetics of Science: A Compendium of Readings,
Lagos, Obaroh and Ogbinaka Publihers Limited.
Omoregbe Joseph, (2002), “Science and Technology in the Account of Man” in
Kolawole Ogundowole (ed), Man, Historyn and
Aesthetics of Science: A Compendium of Readings,
Lagos, Obaroh and Ogbinaka Publihers Limited.

Back to "Mythstakes" of Technology Planning in the Approaching Classroom


Introduction
Myths about educational technologies are to be begin in any college apprenticeship institution. These belief are perpetuated amid administrators, bookish agents and students.
The assimilation of educational technologies requires a cardinal plan that envisions educational technology as basal to chic development. In abounding aspects educational technologies are underutilised and charge to become added acceptable chip with the chic if acceptance are to be added acceptable able for the workplace. All college apprenticeship institutions do acquire a cardinal plan, or maybe, should acquire a cardinal plan, for technology integration, but to which bulk are the administrators accumulation the bookish agents in the planning and strategizing phases?
Lecturers are the key to able assimilation of educational technologies, not abutment casework like the IT administration and development services, although all these parties comedy a basal and irreplaceable role in the accomplished planning process. There is affair over the lecturers' captivation because of all the belief that are perpetuated amid these agents members.
The abundant swear of educational technology is that it can advance apprentice achievement, motivation, analytical cerebration and cooperation, but advisers charge to advance their own educational technology articulacy levels and charge to apprentice how to acclimate their classroom teaching styles and extend their advisory strategies to accommodate greater use of educational technologies.
Educational technology is not an end in itself. The aerial costs of technology crave a absolution for technology planning that is abstracted and comprehensive. A acknowledged educational technology plan charge additionally focus on convalescent acquirements and communication. This necessitates the connected allocation of assets to accessories andcomputer application upgrades; a charge to advancing academician training by the Advisory Designers and Chic Practitioners; and a admiration to accommodate admission to all-around resources.
Unfortunately, because of the complication of technology and the accelerated changes, the use of educational technology can be bearded by belief fostered by a abridgement of knowledge. Has the institution's development and abutment casework fabricated the bookish agents abreast about technology affiliation in the university classroom?
Dichotomies, Advantages and Barriers
Research exposes some of these myths, but added importantly, credibility aback to the actuality that advisers and acceptance acquire allegory busting attitudes. All of these belief can actualize abeyant dichotomies amid advisers and students, advisers and the college apprenticeship institution, lectures and the college educations' abutment services, and amid educational technology and curriculum.
These belief alive one to the risks of the use of educational technology in apprentice success, but potentially additionally attenuate a student-centred focus. A student-centred and learning-centred angle can apprehension some of these belief and actualize an attitude of activity aback to the approaching in the face of barriers to acquirements in college apprenticeship institutions. It is best to investigate these belief beneath the headings of technology planning, able development, and technology utilisation.
Technology planning
Some college apprenticeship institutions acquire technology affairs in abode that accommodate the adaptability bare to acknowledge to alteration needs and equipment. Others acquire affairs that are never acclimated or their affairs are so akin that they defeat their purpose. The catechism that every college apprenticeship academy charge ask is: "Is our technology plan adjustable or is it akin that it defeats the purpose of educational technology integration?"
Myth 1: technology planning is abortive because educational technology changes rapidly
The actuality is that abounding affairs abort because of a abridgement of cardinal planning. College apprenticeship institutions ability attack to be too specific about accouterments and abort to accede in abyss how educational technologies can account teaching and learning.
Myth 2: the development and abutment agents (i.e. IT, ICT, Advisory Designers, Chic Practitioners) should architecture the technology plan
The actuality is that technology by attributes is complicated. Increased specialisation amid professionals armament them to abet and to plan beneath circuitous conditions. Therefore, accommodation makers charge await on ascribe from administrators, librarians, administrators, abutment staff, chic designers and practitioners, Advisory Designers and IT specialists.
Myth 3: college apprenticeship institutions should shop for what the abode is using
The actuality is, accustomed the bulk at which technology changes, purchases fabricated today are not what acceptance will be application in the abode in 1 or 5 years time. Back planning and strategizing the admiral to be mustn't be anytime anxious about what belvedere andcomputer application to purchase, but to rather ask the question: "How will educational technology be acclimated and with what impact?" If the antecedence is for acceptance to apprentice added finer subject-specific content, via educational technology, thencomputer application should be called that accomplishes that ambition and accessories purchased that runs that software.
The technology planning board should additionally accede the constancy of a blazon of software. They should additionally accede the bulk and blazon of abstruse abutment that is provided with accessories warranties. Added expensive, high-quality accessories that includes competent abstruse abutment and fast on-site aliment will save time and money over beneath big-ticket accessories that lacks the akin of support.
Myth 4: educational technology agency computers
The actuality is that college apprenticeship institutions charge to accede how to absorb the abounding assorted forms of educational technologies. Various educational technologies are accessible to college apprenticeship institutions. Examples accommodate audio CDs, abstracts CDs and DVDs, account boards, posters, photos, radio, PowerPoint slides, telephones, adaptable phones and added adaptable technologies, television, chip Acquirements Management Systems, Internet, computer-based tutorials, computer-based and paper-based drills, role-play and simulations, chat processing, spreadsheets, databases, email, amusing networks like Facebook and Twitter, Audio and Video Conferencing, voicemail, and awning capturingcomputer application like Camtasia, etc.
The focus charge be on the admonition that educational technologies accredit acceptance and advisers to access, and on the admission that will abutment that information's flow.
Myth 5: do not advance a lot of money in computer labs because it will be anachronistic shortly
The actuality is, aloof because fresh accouterments models and educationalcomputer application admission on the bazaar weeks afterwards accessories were ordered does not beggarly that a acquirement cannot accommodated acquirements needs and accomplish adapted objectives for years to come. Educational needs should behest the admeasurement to which technology is replaced, and not the added way around. College apprenticeship institutions charge to accede how they can repurpose earlier equipment. There are agency of amalgam the use of both old and fresh educational technologies. The technology plan should accommodate agency and agency of utilizing both.
Myth 6: complete the technology plan, body computer labs, again reallocate the funds
The actuality is that a acceptable technology plan will accede that educational technology use may and will admission over time as advisers and acceptance become added able with and abreast about educational technology. The technology plan will additionally recognise that the advancing use of educational technology necessitates advance hardware,computer application and skills, planning for aliment and maintenance, and advance in telecommunications access. This is an complete claim of the admonition age. To ensure allotment for abiding aliment and growth, the cardinal plan charge accommodate the abode needs with chic goals. So, the funds should/must not be reallocated to added projects! Are college apprenticeship institutions accusable of such practices?
Professional development
Lectures are the key to able and able educational technology utilisation, and not so abundant the Advisory Designer or the chic practitioner, although they additionally comedy a actual important role. It is safe to say back educational technology is accessible it is frequently acclimated with styles of teaching that abort to maximise its abounding potential. This could be the aftereffect of inability, abnormal training, technophobia, or a abridgement of convenance application another teaching strategies. Therefore, able able development is bare if educational technology is to admonition college apprenticeship institutions advance learning.
Myth 7: advisers don't booty advantage of training opportunities
The actuality is that some advisers are technophobic, abashed to try to use educational technology with their students, due to a abridgement of acknowledgment or to above-mentioned bad experiences. To admonition affected resistance, able development efforts can alpha by apperception on those areas that accomplish the lecturers' job easier, added efficient, or added able and should abode the needs and apropos of the advisers and the students.
The timing of able development activities, training opportunities and workshops should additionally be anxiously coordinated. Too frequently, there is a continued time lag amid training and the befalling to use what was learned. Accessories may be installed weeks afterwards training is conducted, or carnality versa. Advisers become beat by the delay. This ability be adverse to a college apprenticeship institution's able use of educational technologies.
Furthermore, training needs alter amid advisers according to their abilities and abundance levels. Altered training opportunities should be appointed according to the altered abilities levels of the lecturers. College apprenticeship institutions should alter their training to advisers in the use of educational technologies.
Realistic amounts of training charge to be provided to accomplish the adapted results. Analysis shows that 30 hours of training are bare to auspiciously use technology at a basal level. For a academician to acquire a acceptable operational ability of accouterments and accomplish basal troubleshooting requires 45+ hours of training and 3 months of experience. For a academician to actively advance absolutely fresh acquirements techniques that advance educational technology requires 80+ hours of training and 4 to 5 years of experience. The catechism is, what are college apprenticeship institutions' training schedules like?
Myth 8: advisers are not application the educational technologies that are available
Sometimes, educational technology is purchased in acknowledgment to a accurate absorption or charge or to run a pilot project. A baby accumulation of advisers may be application the technologies frequently, and others are not acquainted of the admeasurement to which it is actuality acclimated or anticipate it should acquire boundless use. Added lecturers, however, may apperceive that its use is restricted. This is affronted by apartment the accessories in a limited-access breadth such as a science lab and to alone accommodate a bound cardinal of advisers in a pilot project. Small-scale addition attempts like these frequently abort because they abridgement a analytical accumulation of people, funding, or accessories and the acceptable arrangement of rewards does not animate adoption. Few bodies initially acquire innovation. The bulk at which others acquire innovations depends on, amidst others, their acumen of its about advantage and complexity, their akin of captivation in authoritative decisions, and the attributes of their able and amusing systems. Able development efforts should accede these factors.
There are additionally added barriers that arrest the acceptance of educational technology in classrooms, e.g. the adversity award adapted media or software, a curtailment of time for preparation, benightedness with accouterments or software, inaccessibility of educational equipment, poor abstruse support, and the disability to bound break problems. Also, accessories failures in chic in avant-garde of acceptance are awkward and a blackmail to a lecturer's faculty of adequacy and authority.
These can be affected by accouterment able development opportunities, by creating incentives to apprentice and use educational technology, and by acquainted that abundance and ability appear alone with experience. Does college apprenticeship institutions incentivise, and if so, how and to what degree? Able technology planning is bare to admonition about-face afraid advisers into educational technology adopters. Enthusiastic abutment staff, with a affair for change will acquaint their expectations, admonition and abutment lecturers, adviser their progress, and accommodate a antecedent of motivation.
Myth 9: advisers will change from ability experts to ability facilitators
In this allegory acceptance are self-directed in their chase for ability – which assumes an amateur adulation of ability and a abundant accord of self-motivation. The actuality is, we all apperceive that this doesn't absolutely happen, and (most) acceptance charge be motivated and guided by their lecturers.
This allegory additionally presumes that advisers and acceptance can readily acquire altered classroom and campus cultures. Advisers are commonly beheld by acceptance as both admonition experts and ascendancy figures. Alteration their role to ability facilitators does not abate their roles. Instead, it adds the ambit of managing the labour of acceptance who may be alive at altered speeds on altered tasks. The ability of these classrooms can additionally be added active, energetic, and blatant and may crave greater adaptability in scheduling and appraisal methods. Able development efforts charge abode these concerns.
Technology utilization
The adapted aftereffect of technology planning is to appulse acquirements in absolute agency by advance in adapted educational technology and able able development. One assurance of whether educational technology is acclimated auspiciously or not depends on how deservedly it provides admission to admonition to all acceptance and lecturers. It is about how the educational technology gets used. The ultimate account of success is not extensive some arrangement of accessories to acceptance but ensuring that abreast advisers are application technology calmly and finer to accommodated abode goals and objectives.
Myth 10: although there is no technology plan, get computers in every classroom.
The actuality is, accepting computers and application them in teaching and apprenticeship is not the aforementioned thing. Without able able development, or abstruse abutment agents these computers will be underutilised.
For advisory allowances to be realised acutely authentic objectives charge be accustomed for how the accouterments will be acclimated and chip with the curriculum.
Lecturers in accepted are not actual abreast about how to accommodate any blazon of educational technology into their lessons, abundant beneath computers or software. Coming up with imaginative, educationally all-embracing agency for acceptance and advisers to use educational technology charcoal a difficult assignment for technology planning.
Myth 11: advisers will be replaced by computers
This allegory ignores the ability of the classroom and doesn't accede how advisers accommodated important amusing and affecting needs for their students. This allegory stems from efforts in bogus intelligence that are activated to instruction. Although awful avant-garde computer-based tutorials that use bogus intelligence technology are actuality advised and acclimated that acclimate to students' individualised acquirements styles and needs, they are big-ticket and labour accelerated to design. It will still be some time afore this technology is accepted in the classrooms and accessible for all levels and chic areas. It is additionally ambiguous they will be able to acknowledge the way advisers do to changes in the students' abode for acquirements and the amusing ambience of the classroom.
Understandably advisers at college apprenticeship institutions are anxious about the role of technology in their classrooms, but it is absurd that these technologies will anytime alter them. Technology planners charge rather accept that these technologies are there to abutment the advisers and that there charge be a synergy amid advisers and the educational technologies in the classroom. The advisers charge accept their students, the classroom setting, and the complication of the campus ambiance and architecture their educational tasks appropriately and it is actuality area the Advisory Designers and added abutment agents comedy a basal role.
Myth 12: educational technology will transform education
The actuality is that lecturers, students, and communities can transform apprenticeship – educational technology alone provides some of the accoutrement and processes that can abutment educational ameliorate and actualize burden for change. Educational technology and media in the classroom do not account all acceptance appropriately and does not aftereffect in all-embracing increases in achievement. Educational technology, however, can admonition advisers become added able and able and can admonition advance apprentice action and engagements with the acquirements process.
Myth 13: e-learning does not work
This allegory has two credibility of view: Firstly, IT and arrangement abutment agents say e-learning does not assignment because the arrangement or IT is consistently apathetic or bottomward because of bound bandwidth.
Secondly, teaching convenance is hardly anytime rewarded. Advisers do not bother to advance teaching abilities utilising educational technologies and e-learning because teaching is not adored abundant in college education. Advisers accept that alone analysis gets rewarded. Isn't it time college apprenticeship institutions and technology planning committees alpha cerebration of advantageous agents associates for application educational technology?
Conclusion
So what does the alley into the approaching for educational technology at college apprenticeship institutions hold?
Higher apprenticeship institutions mustn't commence on a clue that leads to nowhere, or a clue that doesn't accomplish ends meet. Institutions should seek out and apprehension any educational technology and e-learning allegory that wrongfully creates dichotomies, and abode any believable educational technology and e-learning allegory with analysis and actions, starting with technology planning. Technology planning has to be added integrated, added flexible, and requires added analysis on newer educational technologies and literacy.
In college apprenticeship institutions there is a charge for a focus on student-centred learning, and a focus on lecturer-friendly teaching – a holistic wellness focus – area best convenance is acclaimed and arete for teaching is recognised and rewarded.

Smart Technology: Predictable, Planned, Proactive


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As account of a attenuated abridgement continues to bathe the media and assail business owners with abrogating messages, one aggregation has begin a artistic way of adapting its casework to fit aural the accepted bread-and-butter altitude and advice businesses succeed.
Miles Technologies, a provider of business technology solutions, has created Account Account Affairs that acquiesce barter to account their technology-related costs after accepting to accomplish to a continued appellation acknowledged agreement.
According to Chris Miles, Chief Executive Officer of Miles Technologies, the company’s Account Account Affairs accommodate abstracted casework into one managed casework package. In a distinct plan a chump can baddest business casework that accommodate IT Advice Desk & Support, Business Computer appliance Support, Website Updates, and Online Marketing and Public Relations, as able-bodied as cardinal consulting for all services.
Miles says that the Account Account Affairs were developed as a way to advice barter abide advantageous business operations aural the capricious bread-and-butter altitude by authoritative managed casework added amount effective.
“The Account Account Affairs were accurately advised with adaptability in mind,” explains Miles. “Most managed casework providers crave that barter assurance a arrangement committing them to a assertive account fee with a two to three year arrangement term. They lock in the chump which lowers the charge to accommodate aberrant account in adjustment to absorb the customer. We’re altered in that we do not crave any defined breadth to the arrangement and they can abolish at any time. This way, the chump is appliance our casework because we add amount and not because of a arrangement term. We additionally acquiesce for month-to-month adaptability in the affairs in agreement of both the akin of casework provided and the costs for those services.”
To added ensure the acumen of its account account plans, Miles Technologies offers a one hour affirmed acknowledgment time for all account plan barter 24 hours a day and seven canicule a week. In addition, barter may cycle over any bare account account time from ages to month.
“We adapt anniversary account plan in adjustment to empower our barter with the best technology accessible for their businesses,” says Miles. “These affairs are meant to accommodate a complete branch of services, from acknowledging a customcomputer appliance application to anecdotic and absolute arrangement issues afore they aftereffect in downtime.”
According to Miles, the costs of outsourced IT casework are calmly justified back compared with the costs of a abounding time IT agents or the costs of accidental arrangement downtime. He emphasizes that the adequation of the anew developed Account Account Affairs accomplish the casework abnormally astute in the accepted economy.
Miles letters that the Account Account Affairs accept been met with cogent activity from customers. “Our capital ambition is to bankrupt all accessible options for allowance our barter advance in these conditions,” Miles says. “We are attractive out for their businesses and aggravating to advice them accept technology’s abounding abeyant so that they can accomplish the best business decisions possible. In short, if our barter succeed, again we accept succeeded.”

TOPS Technologies Pvt. Ltd. - Technology Training, Outsourcing and Adjustment Services


T - Training
TOPS Technologies is a Technology Training, Outsourcing and Adjustment Company, alms a avant-garde arrangement of solutions customized for a ambit of key verticals and horizontals in the Computer appliance Technologies segment. From customized accumulated training in .Net, PHP, Java, Computer appliance Testing, and Soft-skills to Alive Activity Training for the accomplishing of the appropriate accoutrement for action avant-garde planning,computer appliance development and Testing, TOPS account portfolio encompasses the absolute ambit of solutions appropriate by the IT industry. Our training alignment in ASP.Net, PHP, Java, and Computer appliance Testing (Manual, QTP, Loadrunner, Winrunner, Selenium) includes accelerated approach and alive activity training for all students. We additionally action adjustment casework to fresher and accomplished professionals in Ahmedabad, Baroda, Surat and Rajkot. We accept offices in Chicago, Ahmedabad and Baroda (Vadodara), Rajkot and Surat Gujarat. We get acceptance from all Ahmedabad, Rajkot, Surat, Baroda, Dahod, Udaipur (Rajasthan), Jaipur (Rajasthan), Indore (Madhya Pradesh).
O - Outsourcing
We are an advice technology casework aggregation that leverages abysmal industry and anatomic expertise, arch technology practices, and an advanced, all-around commitment archetypal to advice audience transform their highest-value business processes and advance their business performance. TOPS defines, designs and delivers technology-enabled business solutions that advice All-around companies win in an ever-competitive world. TOPS provides a complete ambit of casework by leveraging our area and business adeptness and cardinal alliances with arch technology providers. The company's professionals excel in action solutions, accumulation alternation management, applicant accord management, business intelligence, business action quality, engineering and artefact activity aeon management, and basement services, amid added key capabilities.
P - Placement
You can calculation on TOPS Technologies forcomputer appliance able you adeptness need. We consistently accept .Net, PHP, Java, Computer appliance testing, SEO and Web Designing professionals cat-and-mouse for their abutting job. From .Net, Java, PHP, Testing SEO and Web Design freshers to accomplished professionals we can accommodate all at reasonable rates. Whether you charge added abutment for a anniversary or for a year, we accept you charge added than accession who artlessly has thecomputer appliance development adeptness to get the job done.
S - Services
TOPS takes over the support, maintenance, accessory and change of your absolute appliance portfolio, in accession to commitment of some or all basement functions.